Supporting smokers to quit

Be There Tomorrow

The Be There Tomorrow campaign developed by Smokefree South West highlights the stark truth that 1 in 2 smokers will die early from their habit.

The aim?  To shock smokers and trigger them to stop, think and make a positive step towards quitting, for themselves and for their loved ones.

Be there tomorrow delivered significant shifts in awareness of the dangers of tobacco among smokers and non-smokers in the South West with:

- 215,000 more people now aware that smoking kills half of all smokers early.
- 480,000 smokers recalled seeing, hearing or reading about the campaign.
- 125,000 smokers have changed their behaviour
- 1 in 3 smokers with young families took a positive step towards quitting.

It's only with the support of our partners across the South West that we are able to achieve such impressive results.


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